Privacy Policy

Effective Date: September 2025

INTRODUCTION

Concierge Dentistry ("we," "our," or "us") is committed to protecting the privacy and confidentiality of our patients' personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.wpconciergedentistry.com or receive dental services at our practice.

Contact Information:
Concierge Dentistry
2301 Lee Road
Winter Park, FL 32789
Phone: (321) 430-3933

INFORMATION WE COLLECT

PATIENT HEALTH INFORMATION

As a dental practice, we collect and maintain protected health information (PHI) as defined by the Health Insurance Portability and Accountability Act (HIPAA), including:

Personal identifiers (name, address, phone number, email, date of birth, Social Security number)
Medical and dental history
Treatment records and clinical notes
Diagnostic information and test results
Insurance information and billing records
Photographs and radiographs (X-rays)
Correspondence related to your care

WEBSITE INFORMATION

When you visit our website, we may collect:

Device information (IP address, browser type, operating system)
Usage data (pages visited, time spent, referring websites)
Cookies and similar tracking technologies
Information you voluntarily provide through contact forms or appointment requests

HOW WE USE YOUR INFORMATION

PATIENT HEALTH INFORMATION

We use your health information to:

Provide, coordinate, and manage your dental care
Communicate with you about treatment options and appointments
Process insurance claims and billing
Comply with legal and regulatory requirements
Conduct quality assessment and improvement activities
Provide appointment reminders and follow-up care communications

WEBSITE INFORMATION

We use website information to:

Improve our website functionality and user experience
Respond to your inquiries and appointment requests
Send you relevant information about our services (with your consent)
Analyze website traffic and usage patterns
Ensure website security and prevent fraud

INFORMATION SHARING AND DISCLOSURE

PATIENT HEALTH INFORMATION

We may share your health information only as permitted by HIPAA and other applicable laws:

With your authorization: We will obtain your written consent before sharing information for purposes not covered by this policy
For treatment: With other healthcare providers involved in your care
For payment: With insurance companies and billing services to process claims
For healthcare operations: With business associates who help us operate our practice
As required by law: When mandated by federal, state, or local authorities
For public health activities: To prevent or control disease, injury, or disability
In emergencies: To protect your health and safety or that of others

WEBSITE INFORMATION

We do not sell, trade, or rent your personal information collected through our website to third parties. We may share website information with:

Service providers who help us operate our website and practice
Legal authorities when required by law
Third parties with your explicit consent

DATA SECURITY

We implement appropriate technical, administrative, and physical safeguards to protect your information, including:

Secure servers and encrypted data transmission
Access controls and user authentication
Regular security assessments and updates
Staff training on privacy and security practices
Secure disposal of records containing personal information

YOUR RIGHTS

HIPAA RIGHTS

Under HIPAA, you have the right to:

Access: Request copies of your health records
Amendment: Request corrections to your health information
Restriction: Request limitations on how we use or share your information
Confidential communications: Request that we communicate with you in a specific way or location
Accounting: Receive a list of disclosures we have made of your information
Notification: Be notified if there is a breach of your health information

WEBSITE PRIVACY RIGHTS

Regarding website information, you may:

Opt out of marketing communications
Request access to information we have collected about you
Request deletion of your information (subject to legal requirements)
Disable cookies through your browser settings

COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies and similar technologies to:

Remember your preferences and settings
Analyze website traffic and user behavior
Provide personalized content and advertisements
Ensure website security and functionality

You can control cookies through your browser settings, though disabling cookies may affect website functionality.

THIRD-PARTY SERVICES

Our website may contain links to third-party websites or use third-party services (such as Google Analytics, appointment scheduling platforms, or social media plugins). These third parties have their own privacy policies, and we are not responsible for their practices.

CHILDREN'S PRIVACY

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13 without parental consent. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will post the updated policy on our website and indicate the effective date of the changes. For material changes, we may provide additional notice as required by law.

NOTICE OF PRIVACY PRACTICES

In addition to this Privacy Policy, we maintain a separate Notice of Privacy Practices as required by HIPAA, which provides more detailed information about how we use and disclose your health information. You may request a copy of our Notice of Privacy Practices at any time.

If you have questions about this Privacy Policy, wish to exercise your rights, or need to file a complaint, please contact us:

Concierge Dentistry
2301 Lee Road

Winter Park, FL 32789
Phone: (321) 430-3933